Study Guide
Banks
*What is a theory?
*What is culture?
*What is public relations? (As defined in this course)
*What is the difference between acquiring culture through experience vs. learning?
*What does it mean when Bank’s says: "the interpersonal focus that dominates current intercultural communication theory must be expanded to include group processes and outcomes at the organizational level."
*Why is the social interpretive approach new? (57)
-Multicultural Community Relations-
*What does it mean to day "dialogue is the most defining principle for conducting communication relationships within communities?"
*"Can community relations be the core of PR programming?" 59
*Be able to discuss the four conceptual problems:
-Multicultural Internal Communications-
*Why value diversity rather than manage diversity?
*What are the particular points that make an internal public not just another "public?" (42)
*In building multicultural teams what is the following like? 1) organizational entry (new employee), 2) supervisor-subordinate interaction, 3) training activities, 4) role of public relations, 5) decision making (begins on page 46)
*Discuss Greenberg’s four dimensions of justice.
*These boundaries are real—between individuals, groups, organizations and can be perceptual, emotional, interactional or physical or combination (55) so how does one overcome these boundaries?
Where is community? (57-59)
Coombs
What is a crisis?
What are the key stages of a crisis?
PRWeek
Utilizing your readings from this publication, describe your sense of how crises are perceived and handled.
Exercises
Discuss you crisis management style, your multicultural literacy (US Navy Test) and focus on how ready you are for crisis management.
In your cultural mapping exercise, how ready are you for a multicultural society (in the many areas of possibilities—ethnic, variety of ages , cultural variety, racial variety, geographic variety, etc.)?
Note: Be certain to e-mail your pre analysis of the International Dinner or the Black History Dinner or another experience. Again, just take your receipt from the dining service to the International Center (center of Maier Hall) and your ticket is reserved (you will pay an additional $2.00). Post analysis due two days after the event (information learned, attitude comparison or any other response)