Title: C390/590: Study Guide for Community Relations

Burke

  1. What is a psychological contract? (3)
  2. Compare past with present expectations. (3)
  3. Policy agenda—where does this come from and why? (12)
  4. Balloons to Neighborhood of Choice—what is this transition about? (15)
  5. What is cause related and social marketing? (16)
  6. What is this "relationship" emphasis and what is "quality of life"? (28)
 Banks
    1. Compare and contrast "melting pot" with "salad bowl" (5)
    2. What are the International Trends? Can one change from being an outsider? (9)
    3. How do you reverse stigma? (17)
    4. Define public relations. (19)
    5. Discuss: "Nothing is as practical as a good theory." (23)
    6. What is the socio-Interpretive Theory of Public Relations (23)
    7. How is effectiveness determined? (38)
Q: Discuss the field trip to the credit union:
    1. Describe the organization
    2. Identify its mission statement,
    3. Discuss the publications in relationship to the organizations publics (internal and external)
    4. Examine perceptions regarding this institution.
Q: Go back to the nonprofit organizations you reported out on. What did you learn when you examined these organizations? Compare and contrast the presentation in terms of
    1. Boundary spanning (going from internal to external audiences),
    2. Mission statements
    3. Effectiveness.